France: The Recovery of The Vaping Market

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An article by my colleague Ghyslain Armand for The Vaping Post in France, indicates that while the French vape market took a hit between 2014 and 2015, as of 2016 it has stabilized and started expanding again.

The article pointed out that this increase in the number of vape shops is a clear indicator of the popularity of vaping in France, a strong market that is second only to the one in the UK.

The data clearly indicate that the opening of new shops can be estimated at an average of 300 new stores per year. Additionally, these businesses seem to be doing better than in the past and in fact much fewer closures are recorded than in the past.

Raw data

2010 2011 2012 2013 2014 2015 2016 2017 2018 *
Total Vape Shops 21 75 225 1649 2780 2635 2525 2611 2694
overtures 20 54 150 1428 1228 400 292 307 115
closures 0 0 0 -4 -97 -545 -402 -221 -32
Still open today 13 45 147 1010 1696 1979 2206 2500 2692

* figures as of May 01, 2018 
Sources: (1) PGVG Marketing, (2) StatCounter May 2018



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